Brisk currently offers lemon iced tea, raspberry iced tea, sweet tea, peach green tea, green tea with mango dragonfruit, diet tea with lemon, fusion iced tea with lemonade, honey and ginseng iced tea, fusion white tea with pink lemonade, strawberry melon, fruit punch, lemonade, and diet lemonade. In an effort to compete with the Arizona Beverage Company's line of 99-cent iced tea cans, Lipton Brisk expanded its line of products in 2010 and lowered the price of its one-liter bottles to 99 cents. Frank Sinatra, Babe Ruth, Elvis Presley, Willie Nelson, Bruce Lee, Danny DeVito, Bruce Willis, Ozzy Osbourne, Sylvester Stallone (who voiced himself as Rocky Balboa), Danny Trejo and Eminem have all been featured in Brisk spots. The advertisements highlight exhausted celebrities who are dramatically reinvigorated by drinking Brisk. Walter Thompson ad agency first launched the campaign in 1996, featuring pop-culture icons in claymation, and was revived in 2010 by creative agency Mekanism. Brisk is well known for its high-profile “That’s Brisk, baby!” campaigns. Lipton previously had a slogan of long standing, "the brisk tea". Since being reformulated with sucralose, the amount of sugars has been reduced in most varieties by approximately half. Prior to being reformulated, Brisk contained approximately 44 grams (11 teaspoons) of sugars per 16-ounce can. In 2012, PepsiCo announced Brisk had surpassed $1 billion in annual revenue, making it one of the 22 billion-dollar PepsiCo brands. Ditching what I felt was my winning design for something completely new gave me the rush I needed to pursue this new concept.Iced tea and watermelon lemonade (left) and lemon iced tea (right)īrisk is a tea and juice brand managed by the Pepsi Lipton Partnership, a joint venture founded in 1991 between PepsiCo and Unilever until November 2021 when private equity company CVC Capital Partners purchased Unilever's tea unit, Ekaterra, and its interests in the venture. The new added pressure made the risk even more exciting. I started the process over and simplified my approach.Īt this time it would be to early to determine whether the risk would be worth the extra effort. Leo Gonzalez and Cesar Viramontes (Graphic Designers from Orange County California) both suggested an urban/retro style design… So I began to explore this idea further, with only four days left. The Risk: Despite receiving a lot of positive feedback regarding my initial concept, my gut said that I had one more avenue to explore. With only a few days left the pressure of delivering something worthy was a welcoming challenge. Get Brisk Half & Half, Iced Tea + Watermelon Lemonade delivered to you in as fast as 1 hour via Instacart or choose curbside or in-store pickup. The second design concept could work… But I was getting closer to designing something that could ultimately win me the title of “Refreshing Artist”. Brisk Half & Half Iced Tea + Lemonade combines bold Brisk Iced. 4.3 out of 5 stars 59.99(4.00/Count) (3 new offers) 16,119 15.98(0.97/Ounce) Save more with Subscribe & Save 3 sizes, 16 flavors Climate Pledge Friendly 0. Designs that didn’t make the cut: Although I did get feedback from my course director, Elaine Roberts, regarding these other concepts we both felt that the first design lacked the urban style that represents the Brisk brand. Buy Half and Half Iced Tea with Lemonade online for only 1.69/ea at Atlantic Superstore.
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